Hi, I’m Shruthi – the creator of Urban Farmie, a globally-inspired vegetarian food blog that’s all about simple, seasonal, and sustainable meals.
Why Urban Farmie?
- Global Experience: Authentic flavors from over 60 countries, inspired by Shruthi’s personal life and travels, made accessible for home cooks.
- Authentic Expertise: Lifelong vegetarian, TED speaker, with a degree from Stanford in Food Systems, and prior experience working for the UN’s World Food Programme.
- Proven Impact: Featured in Fortune, Parade, Yahoo!, MSN, Williams Sonoma, and more.
- Audience Trust: Over 1.5 million readers rely on Urban Farmie for family-friendly recipes that transform their cooking every year.
A Taste of What I Offer
Through Urban Farmie, I bring:
- Seasonal and Vegetarian Recipes: Easy, flavorful meals for every occasion.
- Sustainability: Tips for reducing food waste and eating mindfully.
- Global Stories: Dishes inspired by diverse cultures with a personal touch.
- Family-Friendly: Wholesome, flavorful meals that kids and adults alike will enjoy, perfect for busy weeknights or special family gatherings.
My husband and I know what it’s like to bridge the gap between diverse diets, and I’m passionate about making global vegetarian cooking exciting for everyone—whether you’re a dedicated vegetarian or just trying Meatless Monday.
Let’s Collaborate!
With a reach spanning millions of readers annually and a loyal, engaged audience across platforms, I’m eager to partner with brands that share my values around food, sustainability, and inclusivity.
- Instagram: @UrbanFarmie
- Facebook: Urban Farmie
- YouTube: Urban Farmie
- Pinterest: Urban Farmie
Watch my TED Talk
Watch my LOWkeynote at Stanford
Where I’ve Been Published
I am a food writer with bylines in the Associated Press, Seattle Times, The Boston Herald, The Daily Herald, Washington Times, and more.
Select articles below:
Fortune Magazine: Gen Z is making casseroles go viral on TikTok, and inflation’s to blame
Seattle Times:
- From crisis to comfort: why we’re going hygge this holiday
- The future of Thanksgiving is takeout and hosts couldn’t be happier
- How climate change is making Fall meals more expensive -and what you can do
- Is late summer produce the secret to lower grocery bills?
- What Italian grandmothers can teach you about healthy eating
- From BBQ to quinoa, summer comfort foods adapt to modern diets
The Boston Herald: Dads, put down phones, pick up pans, and win Mother’s Day
